Qonsent spoke with over 1,000 consumers and 125 industry professionals to understand how data privacy is impacting their decisions. Learn what they had to say in our White Paper.
Some Highlights from our White Paper
- 94% of consumers feel it's important to have control over the information they share with companies — and how it's used — with two-thirds (66%) saying it's very important.
- 77% of consumers report that transparency practices have an impact on their purchasing decisions.
- 78% of marketers believe that impending privacy laws will lead to somewhat/much less engagement and personalization.
These stats prove that transparency, trust, and permission are key elements for brands to retain consumer loyalty and engagement. Download our white paper to learn more from consumers and industry professionals.
Featured Partnerships
QONSENT works with brands, agencies and publishers to help them activate any customer touchpoint to build their first-party data strategy with consumers, transparency and trust at its core.